ABOUT US
A legacy rooted in excellence, driven by innovation, and committed to sustainable farming.
OUR STORY
Nestled at the foot of the mountains in the beautiful Vyeboom Valley, Môreson Farm is a place where natural beauty, heritage, and innovation come together. The first morning sunlight touches the mountain above the farm before illuminating the valley below - a fitting inspiration for the name Môreson, meaning "morning sun."
Originally established as a tree nursery in 1925, the farm moved to its current location in 1929, where the De Wet family prepared the land and planted the first apple trees. Over the decades, Môreson has grown into a thriving apple and pear farming enterprise, expanding with the establishment of Bergrede near Greyton.
Today, Mortru proudly represents the fruit produced by Môreson Trust, supplying premium apples and pears to local and international markets. Under the leadership of CEO, Jannie de Wet, the business continues to build on generations of experience while embracing innovation and sustainable farming.
Growing Responsibly
Sustainability is more than a responsibility - it's the foundation of everything we do.
From protecting natural ecosystems to investing in our people and embracing renewable energy, we're committed to leaving a lasting positive impact for future generations.
Environmental Stewardship
Protecting soil, conserving water, promoting biodiversity, and responsible farming practices.
People & Communities
Training, skills development, early childhood development, and community upliftment.
Renewable Energy
Our 450 kVA solar system supplies over half of our packhouse's electricity, reducing emissions and improving energy security.
Shared Responsibility
Sustainability is a shared responsibility. Together, we work with accountability and respect to support our people, communities, and the environment.
Biodiversity & Wetlands
Protecting wetlands, managing invasive species, cover crops, and ecological conservation.
Celebrating Excellence
We proudly participate in the Western Cape Agri Prestige Awards, celebrating the people whose dedication drives our success.
Integrated Pest Management
Reducing synthetic pesticides through biological and sustainable farming practices.
Proudly South African
Our strength lies in our diversity. We celebrate South Africa's cultures, heritage, and traditions while proudly supporting our local communities and sporting teams.
Investing in Our Future
A thriving community begins with its youngest members.
Sonstraaltjies Early Childhood Development Centre
At Môreson Trust, we believe that investing in our people begins with investing in their families. Sonstraaltjies Early Childhood Development Centre provides a safe, nurturing, and stimulating learning environment for the children of our employees, giving them the best possible start to their educational journey.
As part of our commitment to community development, Môreson Trust supports Sonstraaltjies through ongoing financial investment, infrastructure improvements, maintenance, educational resources, and participation in South Africa's Early Childhood Development framework. By supporting quality early learning, we help strengthen families, create opportunities for future generations, and contribute to the long-term wellbeing of our community.
Our commitment includes:
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Quality early childhood education
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Safe and nurturing learning environments
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Ongoing facility improvements
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Educational resources and learning materials
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Supporting the families of our employees
Certified Excellence
GLOBAL G.A.P
International certification for food safety, traceability, environmental management and good agricultural practices.
GRASP
Commitment to responsible labour practices, worker wellbeing, fair employment and social responsibility.
APAC
Our APAC registration reflects our commitment to meeting South African agricultural product standards and supporting responsible market access.
International Markets
Our certifications enable access to demanding export markets across Europe, the United Kingdom, Africa and Asia.
Strong Governance
Our governance framework promotes transparency, accountability, ethical leadership and responsible decision-making. Family and independent trustees work together to ensure the long-term success of Môreson Trust while safeguarding its legacy for future generations.
Growing with purpose.
Farming for generations.
Delivering quality to the world.